Resume

Objective

Summary

Core Competencies

• Creative Product Development
• Business Development Expertise
• Media Publisher and SaaS Sales
• Sales Management
• Recruiting And Training
• Top & Bottom Line Responsibility
• Complex Deal Negotiation
• Strong Communication Skills
• Ability to Function in Highly Technical Environments
• Strong Relationships with Major Advertising Agencies & Media Publishers
• Broadcast Station Management

Work History

MediaBridge One
San Francisco, CA, United States
May 2009 - Present
President

MediaBridge One is my personal consultancy group providing expertise in converting digital media assets to revenue through the instillation of digital culture throughout the organization and compelling sales training.  MBO is poised to assist media publishers with digital asset development, social media integration, streaming strategies and the sales tactics to maximize revenue.


American Media Services Interactive, LLC
Charleston, SC, United States
Apr 2008 - May 2009
President

AMSI provides media publishers, faith-based organizations and retailers with digital media tools and streaming strategies to engage audiences and enhance the retail environment with branded music solutions and a point-of-purchase marketing platform.

My accomplishments at AMSI included:

• Complete strategy makeover
• Recruited key team members
• Established technical infrastructure for streaming and media management
• Re-launched The Radio.com music streaming site with adaptive attributes
• Established media services for media publishers, faith-based organizations and music service for retailers with point-of-purchase marketing platform
• Landed significant new clients including Radio One, Transworld Media, Gannett, AT&T Cruisecast and others

AMSI is a division of American Media Services, a leading radio brokerage and developmental spectrum-engineering firm with clients nationwide. The company provides the broadcast industry with strategic engineering services resulting in significantly enhancing station valuations through spectrum analysis and engineering.  The company is headquartered in Charleston, SC and has offices in Dallas, TX, Austin, TX and Chicago, IL.


Kiptronic Inc. (Now Limelight Networks)
San Francisco, CA, United States
Dec 2006 - Apr 2008
Vice President

Limelight (Kiptronic) services enable content publishers to deliver content and dynamic advertisements tailored to the mobile or connected device without making changes to their existing publishing, hosting, trafficking, or reporting platforms. Kiptronic’s web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same ease and functionality as when they are served to web browsers. Limelight (Kiptronic) open-platform approach includes integration with DoubleClick® DART for Publishers and Microsoft® Atlas AdManager, part of the Atlas Publisher Suite. The platform works with publishers such as NPR, FOX, The Guardian, Conde Nast, The Economist, and Minnesota Public Radio, and was recently selected to provide dynamic mobile video ad solutions for NBC.com.


Jones Media America (now Westwood One)
New York, NY, United States
Oct 2005 - Dec 2006
Consultant

I was engaged to assist in the development of a digital media sales initiative within a network radio sales organization. During my tenure at JMA, I developed creative solutions leveraging digital media assets for national brand ad campaigns, helped instill digital culture within the sales organization and consulted with programming partners on extending content to online media platforms. I worked with the sales team on sales presentation and pitches for B.F. Goodrich, Visa, BMW and many others.


Q2 Media Group
San Francisco, CA, United States
Jan 2001 - Oct 2005
President

I founded Q2 Media Group to provide creative and media services to advertising agencies, corporate and retail clients. Our services included video and audio production, commercial production, website development, online marketing, syndication marketing and satellite distribution to radio stations.

Under my management, Q2 achieved profitability within one year of launch with clients including A & E Television, Google, Charles Schwab, Publicis, McCann, Stevie Wonder, Jim Cramer and more. We were successful in launching a comedy prep service to over 200 radio stations nationally and A & E's "Bio for Radio" to over 300 radio stations.

Information Network Radio Inc
San Francisco, CA, United States
Jun 1998 - Jan 2001
Vice President of Sales & Marketing

Information Network Radio was established to provide programming to the satellite radio industry. I was a member of the senior management team which negotiated contracts with Sirius and XM Satellite Radio for the provision of seven 24/7 channels of original programming including five talk formatted channels and two "in-language" channels, ChinaWave and Radio Taj.


Douglas Broadcasting Inc.
Los Angeles, San Francisco, Washington D.C., United States
Feb 1996 - Jan 2001
General Manager, Director of Sales

My history with Douglas Broadcasting over laps with Information Network Radio. INR was led by John Douglas who also served as CEO and Founder of Douglas Broadcasting. While managing various Douglas Broadcasting radio properties, I was a member of the founding team at start up, Information Network Radio.

My role with Douglas Broadcasting included:

• General Manager at KYPA/KWPA, Los Angeles
• General Manager and partner at KBZS, San Francisco
• Corporate responsibility for WBZS/WZHF, Washington D.C.
• Consultant to Personal Achievement Radio Network

Horizon Productions
Santa Barbara, Los Angeles, CA, United States
Jun 1994 - Feb 1996
President

Horizon Productions provided video production and creative services for advertising agencies, retailers and corporate clients from facilities in Santa Barbara and Santa Monica, CA. Clients included Children's Television Workshop with the production of the "Sing Yourself Sillier" series.


Great Electric Communications Inc.
Santa Barbara, CA, United States
Feb 1986 - Apr 1994
Vice President, General Manager

I was co-founder of Great Electric Communications Inc. which owned and operated seven radio stations in the region including:

• K-LITE Santa Barbara
• KHTY Santa Barbara
• KTMS Santa Barbara
• KZBN Santa Barbara
• KXFM Santa Maria
• KUHL Santa Maria
• KATY San Luis Obispo

Our station groups achieved ratings and revenue dominance in its respective markets and were ultimately sold profitably generating significant returns to investors.

Skills

Advertising Sales Management
10+ Years Experience, (Last Used 1-2 years ago)

I have functioned as a highly successful leader of sales organizations in multiple scenarios including national, regional and local focus. My track record includes a keen ability to attract, train and nurture top producing sellers and organizations in major, medium and small markets.

Business Development
5-6 Years Experience, (Last Used <1 year ago)

I have functioned successfully in business development roles. Most recently, I served as Vice President of Strategic Relationships for Kiptronic Inc. (now Limelight Networks) where I helped established ad sales relationships with National Public Media and Gorilla Nation for the sale of advertising across downloadable video and audio content.

Digital Media Platform Development
5-9 Years Experience, (Last Used <1 year ago)

• I have a unique and keen understanding of changing media consumption trends and how to leverage new technologies to enhance audience engagement and create new revenue streams. Recently, I drove the strategy to convert a linear online music platform known as The Radio.com to a more adaptive experience resulting in a 100% increase in audience in less than 2 months.

• I developed strategy and technical infrastructure to provide media publishers with branded Flash media players to deliver custom music channels online and to mobile devices. The platform included an on-demand application to manage content and ad campaigns with the ability to deliver in-stream audio, gateway video and synchronous banner ads.

• I was pioneer in 2000 in creating audio and video on demand to enhance audience engagement and ad revenue for a business, finance and technology information radio station in San Francisco. The result of this deployment was the ability to achieve significant rates for sponsorship without traditional audience metrics.

Presentation and Communication Skills
10+ Years Experience, (Last Used <1 year ago )

I have been blessed with the ability to quickly understand my audience and deliver relevant and compelling presentations. My natural enthusiasm and deep product knowledge has resulted in very high rates of persuasion. Additionally, I am expert at creating visually compelling presentations that go way beyond ordinary presentation decks.

Software
10+ Years Experience, (Last Used <1 year ago )

I have been a student of technology since taking Fortran and Cobol classes in college. I have learned to leverage technology to manage business more efficiently and enhance audience experiences for media delivery. My software expertise includes:

• Mac and Windows OS
• Microsoft Office Suite
• Adobe Creative Suite
• Final Cut Pro
• Keynote
• Arbitron/Tapscan
• Nielsen NetRatings
• Comscore
• Ad Words
• DART
• Salesforce
• Goldmine/ACT

Education

University of Texas
El Paso, Austin, TX
Jun 1972 - Jun 1976
Mass Communications

Radio Advertising Bureau
Dallas, TX, United States
Radio Sales Management

Wharton Executive Education
Philadelphia, PA
Certificate, Broadcast Management

Portfolio