Charles Andrew Whatley
The goal of this website is to provide visitors an insight into my professional background, career history,
current thoughts and access to my resume.
I feel very fortunate to have enjoyed a successful career in both traditional, digital media and
technology. It’s easy to be passionate about something that you consider more fun than work.
Continuing to learn and study consumer media habits is as much a personal pursuit as it is my
professional vocation and avocation. Some years ago, I discovered a book named Blue Ocean
Strategy by W. Chan Kim and Renee Mauborgne. This powerful book chronicles how companies
compete for head-on resulting in nothing more than a bloody red ocean of rivals fighting over a shrinking
profit pool. It changed my thinking on how to compete.
The authors argue that tomorrow’s leading companies will succeed not by battling
competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such
strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its
buyers, rendering rivals obsolete and unleashing new demand.
If you compete in the overcrowded media or technology space, you must read this book.
After you read this incredibly insightful book (it has been updated through 2015)
I suggest reading their 2017 book, Blue Ocean Shift; Beyond Competing.
More recently, I have been smitten with the book, The Psychology of Persuasion by Dr. Robert Cialdini.
It is my career history in a variety of media and technology environments and combination of skill
sets that has provided me with a unique perspective and the ability to deliver value for my employer
Please reach out if you would like to initiate a conversation on any media topic or opportunity.
Charles Andrew Whatley | “Andy”
Charles Andrew Whatley
Online Media Strategist
Having spent his entire life in various forms of media and technology, Whatley has developed a broad base of knowledge across multiple media and technology platforms, both in corporate as well as entrepreneurial environments. Whatley began his career in radio and television while attending the University of Texas at El Paso and Austin.
His radio career has spanned the entire spectrum of roles, including time as On-Air Personality, Music Director, Program Director, Ad Sales Representative, Director of Sales, General Manager, Market Manager, Regional VP, and Co-Founder/President.
In his career in technology and digital media, he has served in roles including SVP, Sales, SVP Business Development & Partnerships, President, Founder, and Co-Founder.
With a long-term passion for technology, Whatley pursued the study of electronics early in his career to understand better how radio stations functioned from a technical perspective. That love for engineering re-surfaced later as he reinvented himself as a digital media specialist.
In the earliest days of the Internet, Andy immersed himself in online technologies and capabilities including streaming audio/video, website development, search engine optimization, search engine marketing, social media platforms, ad serving, analytics, IAB ad standards, mobile and now–the exploding world of connected devices.
Most importantly, the advent of the Internet helped Whatley recognize early that engaging audiences at a deeper level were paramount to be successful online and offline. However, equally important were the revenue generation strategies that would need to execution on a parallel path with the overall digital marketing plan.
Whatley enthusiastically believes that media publishers and broadcasters must understand that following media consumption habits with content is an absolute necessity if a media platform is to remain relevant to their audiences and advertisers.
With the exciting new methods of content distribution possible today for traditional and online publishers and broadcasters, the opportunities abound to create significant new revenue centers.
Today, Whatley has focused his attention on helping employers and clients remain just ahead of where media consumption is going. Like Gretzky said – “don’t skate to where the puck has been, skate to where the puck is going.”
Favorite Quote: “Seek first to understand, then to be understood” -Stephen Covey
Here is my Experience
Sales | Business Development | Management
Entrepreneurial, tenacious, results-driven professional with extensive experience in digital and traditional media management, software and advertising sales, and business development to increase sales performance and profitability in key organizations.
Hunter and rainmaker. Highly effective at building relationships, training teams and closing business.
Outstanding 20+ year track record in integrated media sales, sales management and business development.
Managed 10+ direct reports, dozens of indirect sellers and revenue budgets over $30MM + annually.
Highly entrepreneurial having launched several businesses through investor fundraising, execution and ultimately profitable sale (radio stations, visitor publication, digital and creative service bureau, social media/digital marketing agency).
Proven, successful leader in both large, traditional media and technology companies as well as small start-ups.
Successful sales and sales management experience in radio, television, print, publishing and technology.
Cultivates strong, lasting client relationships and strategic partnerships that ensure future, lucrative business opportunities.
Attracts, nurtures, and develops best-of-breed teams, emphasizing ongoing education and a collaborative, team-centric environment that maximizes productivity and profitability.
Able to understand and communicate with a variety of sales audiences and produce engaging presentations that effectively reach them.
Ensures consistent, deep product knowledge for optimal customer service and solution development.
Experienced in coordinating/hosting/speaking at industry events, such as Borrell, NAB, RAB, Radio Ink, Convergence, Tech Summit and more.
Thrives within highly technical environments.
Areas of Expertise
Ad Technology | TV, Radio & Print | Advertising | Social Media | Mobile | SaaS Sales Management | Radio/TV Station Management | Advertising Sales Management | Creative Product Development | Business Development | Recruiting | Training
Top/Bottom Line Responsibility | Complex Deal Negotiation | Communication | Relationship Cultivation
Powerpoint-Keynote Presentation Specialist | Mac and Windows OS | Microsoft Office Suite | Adobe Creative Suite | Final Cut Pro
Nielsen | ComScore | Ad Words | DART | Salesforce | Marketron | ClearSlide | The List/Hoovers/Redbook
Evolve 7 Digital, LLC
Providing digital and social media marketing and advertising services to small and medium sized businesses.
Specializing in social media leverage, lead generation, social contesting, database management, SEO, SEM, mobile strategies.
Ad campaign management including Ad Words, You Tube, Facebook, Pinterest, Instagram, Snap Chat, Targeted Video, Targeted Display.
MediaBridge One, LLC
Provided a variety of sales, sales management, digital product development, training and management consultation to media companies.
Developing national advertisers for the Smarter Lifestyle Network–DOOH Video/Interactive Health & Beauty venues.
Worked with publishers including Omega Communications, owners of Norte Daily News, Weekend Magazine, Paladar Magazine and various digital platforms.
Successfully worked with broadcast groups including Mortenson Broadcasting providing regional and national business development services.
Served as Business Development executive with emerging technology companies including SaaS Chat Service, SMB focused social media platform, Hispanic In-Store Video Network.
Triton Digital, LLC
Representing the full array of Triton Digital services including CDN, Ad Platform, Webcast Metrics, a2x programmatic ad exchange and audience engagement tools to publishers and broadcasters.
Work closely with clients on establishing successful strategies around audience engagement initiatives and advertising monetization objectives.
Strengthen relationships with existing clients as well as identify, target and close new customers.
IXR Consulting, LLC
Representing various emerging media technology companies to agencies, brands, publishers and broadcasters to establish enterprise level deals.
In first few months of employment, closed seven figure deal with UPS Stores-SMB Solutions.
Closed new enterprise level business working with SMB and media technology based clients.
Evangelized emerging media platforms across major agencies including Horizon, The Richards Group, Dieste, GSD&M and many more.
Landed enterprise level deals with broadcast and media publishers including Australian Radio Network, The Radio Network-New Zealand, Stephens Media, Inside Radio/Clear Channel, NRG Radio, Buckley Broadcasting, Salem Communications, Wilkins Communications, Evening Post Publishing, Duplantis Ministries and many more.
Significantly impacted incremental revenue growth via new and current accounts by launching multiple, profitable verticals and new products/services to media clients including a hyper local SEO advertising platform.
American Media Services Interactive
Initiated a complete strategy makeover, identifying and recruiting new technology, engineering, and sales team to revitalize core services and revenue strategy.
Re-launched The Radio.com music streaming site with listener customization capabilities. Audiences immediately grew by over 400% and established ability to derive revenue from platform for first time.
Acquired high-profile clients, including Clear Channel, Radio One, Transworld Media, Gannett, and AT&T Cruisecast, establishing the company’s first consistent revenue stream.
Created new product verticals including IP delivered customized audio service for the retail environment and landed first customers including the Kangaroo convenience store chain with over 1600 locations.
Kiptronic Inc. (now Limelight Networks)
Landed key clients and worked on client sales training and activation team (e.g., NPR, NBC.com, New York Times, Boston Globe, UK Guardian, PBS, CBS Sports, FOX, Conde Nast, The Economist, and Minnesota Public Radio).
Delivered web-based tools that detected/served video ads to connected devices just as served to web browsers.
Evangelized new ad insertion technology for downloadable media to key digital/broadcast agencies in major metropolitan locations, such as New York, Los Angeles, San Francisco, and Chicago. Results of campaign resulted in NPR and others establishing record CPM’s for their downloadable media sponsorship sales.
Jones Media America (now Westwood One/Cumulus)
Developed engaging presentations and digital media extensions closing high six-figure deals with B.F. Goodrich, Visa, and BMW and others.
Trained national radio sales team on digital media sales.
Q2 Media Group (Creative Services, Video/Audio Production/Syndication)
Attained profitability within one year of launch, acquiring such high-profile clients as A & E Television, Google, Charles Schwab, Publicis, McCann, Stevie Wonder, and Jim Cramer.
Launched comedy prep service to 200+ stations nationally and A & E’s Bio for Radio to 300+ stations.
Produced dozens of video projects for major brands like Visa and Google.
Created and delivered early use of video streaming on websites.
Developed and directed online services division sales/marketing strategies that extended market reach, enhanced brand identity, and increased revenues. Recruited, hired, developed, and led top-producing sales teams, emphasizing ongoing training/mentoring and collaborative, team-focused environment to maximize output. Worked closely with product manager and provided key direction on new product development.
Trained media client sales organizations in digital media advertising sales and strategies. Cultivated client and strategic partnerships based on trust, integrity, and industry expertise that attract future business opportunities. Established profitable new vertical media markets. Directed all initiatives for consultancy group offering conversion of digital media assets to revenue via digital culture infusion and highly effective sales training programs. Integrated social media, streaming strategies, and innovative sales methodologies into organizations. Created all marketing, collateral and websites.
Provided nationwide media publishers, faith-based organizations, and retailers with digital media tools/streaming strategies to enhance retail profitability with branded music solutions/point-of-purchase marketing platforms. Developed new business models for start-up organizations. Established technical infrastructure for streaming and media management. Enabled content publishers to deliver content/dynamic advertising tailored to mobile/connected device without significantly altering existing publishing, hosting, trafficking, or reporting platforms. Founded organization to provide creative/media services to advertising agencies and corporate/retail clients, including video/audio and commercial production, website development, online and syndication marketing, and satellite distribution to radio and television stations. Successfully owned and managed radio stations in large and medium markets. Consulted and trained television, print and radio sales teams.
University of Texas, El Paso, Austin, TX, Mass Communications
Radio Advertising Bureau, Dallas, TX, Certificate, Radio Sales Management
Wharton Executive Education, Philadelphia, PA, Certificate, Broadcast Management
Instreamatic.ai, Inc.Consultant-Business Development
Evolve7 DigitalLLC, Partner
Gen One Media GroupConsultant-National Advertising Lead
MediaBridge OneLLC, President, Consultant
(current clients include Instreamatic, Inc & Gen One Media Group)
Triton DigitalLLC, National, Senior Publisher Development Manager
IXR ConsultingLLC, National, Senior Vice President—Business Development
2009 – 2012
MediaSpan Group-Online ServicesIrvine, CA, Vice President of Sales & Marketing
2008 – 2009
American Media Services InteractiveLLC, Charleston, SC, President
2006 – 2008
Kiptronic Inc. (Currently Limelight Networks)San Francisco, CA, Vice President
2005 – 2006
Jones Media America (Currently Dial-Global)New York, NY, Digital Media Consultant
2001 – 2005
Q2 Media Group, San Francisco, CAPresident
1998 – 2001
Information Network Radio Inc., San Francisco, CAVice President of Sales & Marketing
1996 – 2001
Douglas Broadcasting Inc., Los Angeles, San Francisco & Washington, D.C.General Manager, Director of Sales
(Douglas was both Information Network and DBI, Inc.)
1994 – 1996
Horizon Productions, Santa Barbara, Los Angeles, CAPresident
1986 – 1994
Great Electric Communications Inc., Santa Barbara, CACo-Founder, General Manager
Previous positions including radio station management, television sales consulting, magazine publisher, talk show host, broadcast journalist, disc-jockey, music director, program director
Get in Touch
Get in Touch
I welcome contact from all parties interested in discussions of media or technology projects, new opportunities, networking and idea sharing. I also welcome you to share on my blog.