Welcome to my personal website. I will be updating my blog here weekly (with any luck and a little focus) with small morsels of interesting content and information I stumble upon regarding the rapidly changing media space. My history in both traditional and emerging media platforms has provided me with unique perspective and keen understanding of current media consumption trends and the ability to develop successful revenue strategies and leverage of various media assets. I have worked successfully in establishing ad sales initiatives, media publisher relationships, successful SaaS sales and digital asset development.

I am currently President of a new consultancy known as MediaBridge One. MBO will provide  traditional media publishers with strategic consultation services on how to best leverage digital media assets and remain relevant to a changing world of consumer media consumption. While we provide services for websites, radio stations, newspapers and television stations, our foremost service is our focus on assisting clients in nurturing and training their sales organizations to maximize revenue across integrated digital media platforms.

In my last role, I was President of AMS Interactive, a company providing a direct to consumer music streaming site known as TheRadio.com, streaming audio services to media, faith-based organizations and retailers with its Storecasting service. Prior to that, I served as Vice President of Strategic Relationships and Vice President of Advertising at Kiptronic (recently sold to Limelight) which added successful experience in developing key relationships with channel partners and major media publishers as well as developing ad sales strategies. 

Prior to joining Kiptronic, I functioned as consultant to Jones Media America (now known as Dial-Global) in New York developing an emerging media, non-traditional revenue sales initiative. Additionally, I co-founded a digital media services company in San Francisco and spent many successful years in broadcast property ownership having operated and launched radio stations in medium and large markets.

I am not seeking new employment opportunities, but thought it might be helpful for interested parties to have access to more detail about my background and resume which is available here on the site as well.

Please feel free to add your thoughts and perspectives on my blog. I also welcome contact from like minded media professionals that have opportunities or just want to brainstorm...

Charles Andrew Whatley

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